Have you seen those nifty slides which are appearing all over LinkedIn? If you head over to Canva, pop in some text into a Instagram post template, export to a PDF - job done. Sort of. This post is a carousel with tips on how to design one so you can avoid the most common mistakes.
Read MoreBrand consistency is about making sure your values, ideas, and identity are showcased in a uniform way so that they are clear. This makes our brand easily recognisable to clients which helps them to engage with your business. This post explains why guidelines can save you time, create inclusion and engagement.
Read MoreSocial media provides a free service on which to publish content. If that content is lost for security reasons or comprised data, you may not get it back. Placing your content on your website and sharing it on social media is one way to keep your own work safe.
Read MoreLaunching new website or a rebrand is exciting and a bit overwhelming too. Here’s some tips from me on how to create some interest around the reveal to help you get noticed.
Read MoreIs the answer found in understanding why Canva exists? I read a post on Facebook written by a designer who was told by a friend that designers are redundant because ‘everyone can use Canva’. This blog post explores best practice, suggests when it could be good to use Canva and when to call on the professionals.
Read MoreHow you direct the question and handle the responses matters. How you feel about it matters too. After all, this is putting your brief to your designer to the test. How well do you know your clients?
Read MoreDo you remember MySpace and the crazy font options? Some scary stuff appeared on screens written in Comic Sans bright green, so much so, that social media platforms limit the options. Whilst it makes for a clean interface, it doesn’t help with strengthening brands. So how do you stay on brand and not go font crazy?
Read MoreOnce you've taken delivery of your branding package, it's really important to make sure that you are getting the maximum impact from your image use. Why? Your literature and communications work best for your business when they are consistent with your company's established image and increase your audience through trust and familiarity. Here are my top tips.
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