Branding, digital print and web design

I create gorgeous, bespoke graphic design across print, digital & online. If you need a professional designer to work with you, then you’ve landed on the right website.

I’m Berenice and I run Hello Lovely. I bring you twenty years of senior experience in agencies and publishing houses, providing bespoke graphic design for print, branding and web. Hello Lovely designs to solve your problems, allowing you to focus on your work and your free time,


Branding and logo design

Brochures, print and communication design

Editorial and book design

Website and digital design

Graphic design services


Bespoke branding development, brand guidelines, logo design and stationery. View a range of packages with payment plans too.

brochures and print design

Annual reports, brochures, catalogues, leaflets, flyers, postcards and marketing material. Print, web and interactive publications online.

Editorial design

Book cover designs and typesetting for print and ePub, book page design, guidebooks, newsletters, magazines and programmes. Experienced in XML typesetting including Typefi.

Websites and digital

Banner adverts, Keynote, interactive PDFs, Powerpoint, Squarespace, Wix and WordPress.


Image research, copyediting and illustration commissioning and briefing (trained by The Publishing Training Centre).

You can also find the Hello Lovely great tips and tricks blog for instant results to design and publishing issues.

About Hello Lovely

What do you get?

You’ll benefit from my twenty five years worth of experience of working with business owners, publishers and start-ups, knowledge of trends in fonts and colours as well as established design thinking and practices, and most importantly, a deep knowledge of what makes good design and how it works.

You’ll get totally practical, no-nonsense design delivered with clear explanation and guidance tailored to your project.

Unlike many designers, I also have a network of reliable creatives who I have worked with from photographers, translators to editors who can help you too. I’m also trained in a copyediting so I pay attention to the details.

Prices depend on how much work is involved but I’ll tell you up front and there’ll be no minimum contract or hidden extras. You’re in charge of what you spend. You can also find bespoke branding packages, 4 types to suit different sizes of business from new to established.

Who am I?

Berenice Smith graphic designer Hello Lovely.png

Hello Lovely is run by me, Berenice Smith, MA in central Cambridge. I am an award-winning creative and designer with more than 25 years’ of creativity. I have managed freelance designers and publishing teams in the fast paced world of weekly magazines and books (digital and print) and corporate communications. My background offers clients the skills and disciplines found at larger, full-service agencies with the intimate service and attention not often found at the big businesses.

This year I have been nominated for the Cofinitive ‘The People, One To Watch’ awards. I am the winner of the Unsung Hero of Publishing 2018, a finalist in the Cambridgeshire Digital Awards for web and culture in 2017. My Masters degree is in graphic design and typography - I am passionate about design! You can read more about my Masters degree and my personal project right here.

I have completed training with Transmedia (UX), SfEP, The Publishing Training Centre (project management, proofreading and picture research), UX Academy (social media) and Interaction (UX design).

Hello Lovely’s clients come from a wealth of industries ranging from publishing to supply chain management, events, education, charities, universities and mental health. They include ABC to read, The Association of Jewish Refugees, Downing Place Unitarian Church, The David Parr House, Elegance Cambridge, Lean Analytics, Lifecraft, Profitkite, The University of Cambridge, World Animal Protection and World Childless Week. I have provided design services to Archant, Cambridge University Press, Pearson Ltd, Teenage Cancer Trust, Cambridge City Council, South Cambs District Council, United Parcels Service, United Business Media and The National Furniture Show.