Designed to draw attention.

I’m Berenice and I help businesses, authors and publishers utilise design to knock socks off the competition and reach a wider audience.

Graphic design is more than just aesthetics; it’s a form of communication between you and your audience. You will use graphic design every single day to explain, entertain, and engage with your audience..

People work with me because:

  • They’d like their time back. Having a library of professionally designed material or a reliable designer on call for support can save endless hours of searching or faffing with apps

  • They want to learn about design so they can use it well on platforms like social media

  • They care about the audience. Design can help to support people by presenting complex material in a clear and appealing way

  • They want to look better than the competition and show that they have invested in all areas of their work including design

  • They appreciate that graphic design communicates more than just words. Font choices and colour schemes portray an emotion or feeling that supports a message

  • They understand that graphic design is important for any business wanting to make a positive, lasting impression. The first time a visitor interacts with a brand in any capacity will set the tone for the rest of their relationship

  • They want to work with a sensible designer, who loves collaborating and listens. A designer who uses systems and project management and goes the extra mile

  • They would like a one-stop-shop, all around service that goes beyond design. Hello Lovely can manage more than the creative, and commission the best proofreaders, editors and copywriters too.

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Work with me

Happy clients in their own words



Brochures, print and communication design

Branding and logo design

Editorial and book design

Website and digital design

Graphic design services


Bespoke branding development, brand guidelines, logo design and stationery. View a range of packages with payment plans too.

brochures and print design

Annual reports, brochures, catalogues, leaflets, flyers, postcards and marketing material. Print, web and interactive publications online.

Editorial design

Book cover designs and typesetting for print and ePub, book page design, guidebooks, newsletters, magazines and programmes. Experienced in XML typesetting including Typefi.

Websites and digital

Banner adverts, Keynote, interactive PDFs, Powerpoint, Squarespace, Wix and WordPress.


Image research, copyediting and illustration commissioning and briefing (trained by The Publishing Training Centre).

You can also find the Hello Lovely great tips and tricks blog for instant results to design and publishing issues.

Get a designer’s view

I bring a designer’s viewpoint to your door. I listen to you. I get to know your hopes and hear the problems, and learn about your audience. Then I work with you to create a design solution.

You’ll benefit from my twenty five years worth of experience of working with business owners, publishers and start-ups, knowledge of trends in fonts and colours as well as established design thinking and practices, and most importantly, a deep knowledge of what makes good design and how it works.

You’ll get totally practical, no-nonsense design delivered with clear explanation and guidance tailored to your project.

Unlike many designers, I also have a network of reliable creatives who I have worked with from photographers, translators to editors who can help you too. I’m also trained in a copyediting so I pay attention to the details.

Prices depend on how much work is involved but I’ll tell you up front and there’ll be no minimum contract or hidden extras. You’re in charge of what you spend. You can also find bespoke branding packages, 4 types to suit different sizes of business from new to established.

Who am I?

Hello Lovely is run by me, Berenice Smith, MA in central Cambridge. I am an award-winning creative and designer with more than 25 years’ of creativity. My Masters degree is in graphic design and typography - I am passionate about design!

I have managed freelance designers and publishing teams in the fast-paced world of weekly magazines and books (digital and print) and corporate communications. My background offers clients the skills and disciplines found at larger, full-service agencies with the intimate service and attention not often found at the big businesses.

This year I have been nominated for the Cofinitive ‘The People, One To Watch’ awards. I am the winner of the Unsung Hero of Publishing 2018, a finalist in the Cambridgeshire Digital Awards for web and culture in 2017.

I have completed training with Transmedia (UX), SfEP, The Publishing Training Centre (project management, proofreading and picture research), UX Academy (social media) and Interaction (UX design).

Hello Lovely’s clients come from a wealth of industries ranging from publishing to supply chain management, events, education, charities, universities and mental health. They include ABC to read, The Association of Jewish Refugees, Downing Place Unitarian Church, The David Parr House, Elegance Cambridge, Lean Analytics, Lifecraft, Profitkite, The University of Cambridge, World Animal Protection and World Childless Week. I have provided design services to Archant, Cambridge University Press, Pearson Ltd, Teenage Cancer Trust, Cambridge City Council, South Cambs District Council, United Parcels Service, United Business Media and The National Furniture Show.