Tips and tricks from Hello Lovely on design, branding and publishing.
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World Childless Week runs each September. It’s a small group, supported by key figures in the field including Stella Duffy OBE, Dr Robin Hadley, Bibi Lynch and Jody Day and seeks to raise awareness of childlessness not by choice. Hello Lovely are delighted to refresh the brand, create social media images and update the website.
I’ve managed designers, commissioned them and I work as one too. When I set up Hello Lovely, I drew on all those experiences. I thought about the systems I have used, the people I’ve worked with and my client experiences. What worked, what didn’t and can I do better?
Many Hello Lovely clients arrive with me through recommendation which is wonderful. Others because a designer has disappeared mid-job. I’m proud of my profession so it’s horrible to hear this and it clearly dents client confidence. I hope this post will help you to understand more about how I work and tools that can help to get organised.
A mood board is a great part of the design process and this posts explains how they benefit my clients and their work with me.
I offer both WordPress and Squarespace sites because both have different approaches that suit my clients so I get to hear comparisons a lot! Almost everyone can agree that Squarespace is an easy-to-use content management system with beautiful templates. But Squarespace can’t seem to shake off the reputation it has for poor SEO…
I’m very aware of climate change and the need to adopt good practices in my life and extend that to my business and benefit everyone.
I am really pleased to let you know that Hello Lovely has passed the strict criteria set by The Alliance of Independent Authors and is now a partner member offering design and publishing services including image research to members.
Do you remember MySpace and the crazy font options? Some scary stuff appeared on screens written in Comic Sans bright green, so much so, that social media platforms limit the options. Whilst it makes for a clean interface, it doesn’t help with strengthening brands. So how do you stay on brand and not go font crazy?
This free guide gives introductory guidance to new authors through the writing, editing, design, scheduling, print and publication of a book. Perfect if you'd like more information on how to plan your publishing project.
I’ve been playing with Adobe Spark and thought it would be a great way to show you how to use a PNG file in a video format! If you want to know more about file types, please do get in touch!
SEO can work well on Squarespace if you plan well and follow best practice. Here’s the Hello Lovely top ten tips.
I was talking to a copywriter client last week about his website, which we are in the process of creating, and he happened to say hard it was writing his own words. I hear this a lot and it’s the same for me with my promotional work and this website. When you go public it’s scary isn’t it?
The passing of the old year to the new isn’t signified merely by the gleeful unwrapping of a new planner (the fabulous Dream Plan Do from The Design Trust for me) but by a pause for reflection. What went well, what could be done better and are the years going faster as we get older?
Fonts and how they are used is so important to setting the scene. This goes for memes, websites, print, branding… anywhere you write words and that’s a lot of places. Typography and the way it’s used is always a key part of the branding process
How you structure your website and design it, plays a huge part in how long visitors stay on the page and what they do when they get there.
If a book is well written, it deserves the investment of design. Reader inattention can be avoided with the thoughtful and careful consideration of an experienced book designer. Watch this video to learn more.
How do you know which is best for the work you’re doing? In general, there are graphics formats suitable for printing which have a higher resolution and those for on-screen viewing or online publishing. Within each group, there are also formats that are better than others for the same task. Here’s the Hello Lovely run down on file types.
It’s CodeWeek EU from 6th to 21st October 2018. This initiative is all bringing code to all, making it fun and engaging. Supported by the major tech companies like Apple, it’s for all ages. One of the key aims has been about developing skills and I guess leads to the question, does a UX designer need to know code?
“Drive The Network asked award-winning creative and designer Berenice Smith of Hello Lovely to answer questions about how to design a book. There’s a lot more to it than we thought!”
They have a series of interviews with freelancers where we can share our experiences (good and bad), the highs and lows of working life and advice. I was featured on the page last month and you can read about my journey and why I think it’s good to code!
A brandmark is a symbol that sits with a brand. Some brand are typographic based such as the Science Museum. Find out more about logos..
Asking your customers about brand research will help you to realise how healthy your brand is. If you can identify the threats, you can make opportunities. If you’re new to business, working out your values will help customers to appreciate them. How do you go about it?
We've added in a brief byline on Squarespace because it often appears in searches with Wix and Weebly, unfairly so in our opinion. Wix and Weebly are both template driven which sounds a bit like Squarespace so you might wonder why one costs more than the other.
Keeping legal and being on the right side of complicated copyright law is a continual worry for writers, publishers... Anyone who creates original work or needs to obtain other work to complete the project such as images or text extracts should be aware of copyright but the laws around the world are all complex and vary from country to country. Here's a few tips.
There will be many times during the writing of your book when you need help, you may be stuck with a plot or character development or need manuscript feedback or assistance in employing services. Here are a few tips.
It can feel overwhelming, all this talk of branding and logos that pops up on platforms so I thought I'd explain a little about what a brand is, and what a logo is.
It's true that publishing hasn't been the most environmentally friendly business. Book publishing has been named in the past as the third largest industrial greenhouse emitter when it comes to pulp and paper.
This debate reminds me of the Mac versus Windows arguments that still rage on the internet and in offices all over the world. The short answer is that there isn't a right or wrong choice, in my opinion. Both have options that work better for some businesses and services and are excellent choices for website building. So here are my comparisons (the longer answer!) so you can decide if WordPress (WP) or Squarespace seems more suitable for you. If you'd like to explore them in more detail then do get in touch, I love to make websites accessible.
It's really tempting to go for something quick and easy when the pennies are tight, isn't it? Keeping an eye on cost saving is critical for a new business. I wanted to write about the ethics of low cost design and give you some background on how these sites work so you can decide if they are right for you. I’ll also explain why I don't offer my design services on these sites.
I fess up, I struggled with a G because I thought of galley proofs but these environmentally unfriendly, tree eating ways of proofing are mostly confined to the past as designers and printers look at online proofing for speed and to be green. And that thought made me think of going green! Not like Kermit or changing your book cover to Pantone 381 (a personal favourite) but by adopting planet friendly publishing and design. This year I have set myself the challenge of never buying a new book to reduce my carbon footprint and here are my thoughts on being a planet-friendly creative because this applies to everyone.
Once the book has been printed or formatted and you have celebrated your wonderful achievement, there are copies to be sold. If you've done the right thing and got a designer to provide a striking cover design then you're on the way, but the most beautiful design won't sell you copies by itself. So how can you raise the game and be your own sales team if you're as introverted as me?