I felt disconnected with my brand and website due to changes I had been making in my business.

I absolutely loved working with Berenice. She understood what I was hoping to achieve and produced an even better branding than I could have imagined. I love the colours, the way my brand feels (I'm a huge feeling person), the way it looks. I see the warmth come off the page and I also see the professionalism of the new logo and brand. I also feel the brand is very me - yes my name is the logo - but more than that, she has encapsulated me in the branding. I am sure that is not easy and a wonderful accomplishment. Thank you Berenice!

I love that you donate to The Big Issue - I'm a big fan of them too!

Logo and brand creation for a sole trader and WordPress website refresh

The Brief

Bindi Shah is a very talented poet, coach, meditation and yoga teacher with a growing practice. She approached me to work on a new look after we met through her weekly meditation classes and understood that I could offer an empathetic approach though our shared stories.

What Hello Lovely did.

Bindi and I too our time with the brief, and we had extensive conversations over the approach for the target audience. As Bindi intends to grow her practice, we discussed the audience she wants to attract and explored her ideas on how to reach them. It became clear that the logo could offer different versions to guide by visual appeal and create a pathway through the offerings.

Her practice is centred in building connections, roots to healing, self care and protection. These themes were explored in the draft sketches using illustrations to bring in abstract and icons. The solution was found in the typography by customising Hermione by NendesKombet Studio to create a connection between the lettering as a discrete but powerful brand that not only sums up Bindi but her audience too.

This was applied to the website which uses WordPress Divi to create a consistent look. Templates were also added to Canva so that Bindi could create social media for Instagram, Facebook and Twitter using the branding guidelines to support her.

Software: Illustrator, WordPress Divi and Canva and hand lettering.

The result

Bindi’s offerings continue to develop and her social media presence where her work comes from is strong. This is supported by visual consistency as she networks within online community groups and advertises on World Childless Week. I was delighted to hear that it was ‘so easy’ for Bindi to create her advert for this online event!