Gorgeous, the Hello Lovely Newsletter
I'm thinking about stuff we love but it's not actually what we do but have had to grow into. Like newsletters and writing.
A brief sets us up for success. I realised I needed one for Gorgeous, my newsletter, thanks to the wonderful copywriters I know. I figured it might be worth sharing what I've learned lately as many of us have a newsletter, and you may also think 'Eek! I'm not a writer'.
✨ I changed the platform. I say to every website client, if you hate WordPress, change to Squarespace, and vice versa. The front can look like anything we designers can create, but the back end has to work for you. I love Flodesk, it works for me. If you need a new platform, Helen Lindop has tons of advice. I'm happy to talk Flodesk with you too and share my affiliate code.
✨ I had a brain wave at Rachel Extance amazing Writing Club, that I am a typography and font lead designer. This altered my approach and the content. I recommend Rachel's course too.
✨ I'm all about detangling design so it's not complicated on the daily. This is in the brief. Yes, there is a science to design and an art, gained from experience and education, but it should also be fun and give the feels to non-designers and those interested.
✨ I write to show what I can do so you find solutions. You may like me to speak at an event or a podcast. Have a natter about a font problem or you'd like to hire me.
✨ I learned from design in order to write. In this month's Gorgeous I share 5 tips to help you complete a branding brief and I pretty much followed them when it came to my newsletter! I rebranded it.
✨ I get it wrong too. When I go back to my old platform.. oh my days! Sometimes only you know the mistakes but getting past them in your own style matters.
✨ There will be typos. I'm human, not AI. Just launch the dammed thing!
✨ I give myself three times to faff. I am guilty of faff so I have to set a limit.
✨ I listen to the feedback and I really do mean that. I want to know if it's good or bad and I'll take that constructively and action it.
So here's the latest issue, I hope you enjoy it.