It’s the subject that’s the most technical and therefore about time it had its own blog post. How do you know if your image will look alright? If its not okay, how to fix it.
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Have you ever wondered what file type works best on which platform and why? Maybe a file ending .AI has arrived in your emails and you can’t open it? And why can’t you use a TIFF on a website? Here’s a guide on what to use and where.
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Do you remember MySpace and the crazy font options? Some scary stuff appeared on screens written in Comic Sans bright green, so much so, that social media platforms limit the options. Whilst it makes for a clean interface, it doesn’t help with strengthening brands. So how do you stay on brand and not go font crazy?
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How do you know which is best for the work you’re doing? In general, there are graphics formats suitable for printing which have a higher resolution and those for on-screen viewing or online publishing. Within each group, there are also formats that are better than others for the same task. Here’s the Hello Lovely run down on file types.
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Once you've taken delivery of your branding package, it's really important to make sure that you are getting the maximum impact from your image use. Why? Your literature and communications work best for your business when they are consistent with your company's established image and increase your audience through trust and familiarity. Here are my top tips.
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