Eager to crack open an image editing programme and get working on an image ready for Insta? Hang on a sec! Here’s a few points to consider before you do…
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This Tips and Tricks post discusses my image research services and advice on bespoke photography, licensing and copyright, model release, free image resources, paid image resources, search terms and good practice.
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The starting point is a clear direction. Your brand values affect messaging considerations and design preferences for your logo, making it so much easier to work with designers, copywriters, strategists and internal teams. Here’s some questions to consider.
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Is the answer found in understanding why Canva exists? I read a post on Facebook written by a designer who was told by a friend that designers are redundant because ‘everyone can use Canva’. This blog post explores best practice, suggests when it could be good to use Canva and when to call on the professionals.
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How you direct the question and handle the responses matters. How you feel about it matters too. After all, this is putting your brief to your designer to the test. How well do you know your clients?
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Do you remember MySpace and the crazy font options? Some scary stuff appeared on screens written in Comic Sans bright green, so much so, that social media platforms limit the options. Whilst it makes for a clean interface, it doesn’t help with strengthening brands. So how do you stay on brand and not go font crazy?
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