The starting point is a clear direction. Your brand values affect messaging considerations and design preferences for your logo, making it so much easier to work with designers, copywriters, strategists and internal teams. Here’s some questions to consider.
Read MoreA mood board is a great part of the design process and this posts explains how they benefit my clients and their work with me.
Read MoreAsking your customers about brand research will help you to realise how healthy your brand is. If you can identify the threats, you can make opportunities. If you’re new to business, working out your values will help customers to appreciate them. How do you go about it?
Read MoreIt's really tempting to go for something quick and easy when the pennies are tight, isn't it? Keeping an eye on cost saving is critical for a new business. I wanted to write about the ethics of low cost design and give you some background on how these sites work so you can decide if they are right for you. I’ll also explain why I don't offer my design services on these sites.
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