Design created for a pitch isn’t 100% perfect, it’s completed to ‘win’ not to meet the needs of the business, product or service through the tested methods of a a good relationship, a collaborative brief, research and communication. It’s free work provided to a brief that could easily express creator bias.
Read MoreIn this Tips and Tricks post, I will cover the integrity of speculative, crowdsourcing or pitch work so that prospective clients and creatives understand the practice. Maybe you’ve been tempted to enter an award with an entry fee, run a pitch or heard about them in peer conversations.
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