Design Top Tips

Explore quick tips and advice on design including branding and fonts to social media, book design, publishing and website design

How to source great images for your project

This Tips and Tricks post discusses my image research services and advice on bespoke photography, licensing and copyright, model release, free image resources, paid image resources, search terms and good practice.

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Print Design, Project Management, Books and publishing Berenice Howard-Smith Print Design, Project Management, Books and publishing Berenice Howard-Smith

Book cover design tackled

You’ve heard the phrase ‘judge a book by its cover’, I’m sure and it’s very true when it comes to publishing, in particular, self-publishing when authors have more control of spend and choices. What to put on the cover and how to brief it, who to commission and who does what can be exhausting and overwhelming. I’m going to assume you’re an interested author. This blog post aims to give an overview of the styles of book covers, who does what and best practice. Grab a seat and a cuppa as it’s going to be a long but useful post!

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Branding and logo design, questions and answers

The starting point is a clear direction. Your brand values affect messaging considerations and design preferences for your logo, making it so much easier to work with designers, copywriters, strategists and internal teams. Here’s some questions to consider.

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Websites, Working with Hello Lovely Berenice Howard-Smith Websites, Working with Hello Lovely Berenice Howard-Smith

Website workout- ten tips to learn together

It can be really easy to get into knots with websites. If you’re not sure what the goal is, then it’s tempting to add in plug-ins and features you may not need. I am planning my goals for this website and making a list of actions I need to take. As a website designer, it’s far too easy for me to start tinkering! I’ve deliberately sat on my hands on all my own sites this year until I had space in my diary to focus. December and January now feel like good times for me to review this website and I’ve scheduled the task into my diary. I thought it would be useful to make notes as I go along and document in future posts so that we can learn together. What do you think?

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What to do when fonts are retire

Earlier this summer, Carter and Cone and David Berlow’s Font Bureau removed all their fonts from the Adobe Font library. In March, House Industries also retired their fonts. Carter and Cone’s decision took away 50 families or 700 fonts. This isn’t uncommon, not all business relationships are endless, but it has an impact on creative work.

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Fonts Berenice Howard-Smith Fonts Berenice Howard-Smith

Type and font resources for all

There are lots of sites on the web that offer advice on fonts. Here’s my list of some of the best resources including books, blogs and learning tools. This page will be updated.

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