Have you seen those nifty slides which are appearing all over LinkedIn? If you head over to Canva, pop in some text into a Instagram post template, export to a PDF - job done. Sort of. This post is a carousel with tips on how to design one so you can avoid the most common mistakes.

Brand consistency is about making sure your values, ideas, and identity are showcased in a uniform way so that they are clear. This makes our brand easily recognisable to clients which helps them to engage with your business. This post explains why guidelines can save you time, create inclusion and engagement.

Do you have an PSD that won’t open? Have you ever wondered when you should use a JPG instead of a PNG? Here’s a quick guide on what file type and where to use it.

Copyright and licensing of original design and illustration work is complex. There's no one size that fits all when it comes to pricing. What works for one creative may not work for another. Illegal use of images leads to distrust but when an agreement is done well then the rewards are great. The client receives something original and the creative is paid fairly; both can take pride in the outcome. This is a brief run down of common terms and licence maths. Yes, maths!

It’s the subject that’s the most technical and therefore about time it had its own blog post. How do you know if your image will look alright? If its not okay, how to fix it.

Eager to crack open an image editing programme and get working on an image ready for Insta? Hang on a sec! Here’s a few points to consider before you do …

This Tips and Tricks post discusses my image research services and advice on bespoke photography, licensing and copyright, model release, free image resources, paid image resources, search terms and good practice.

The starting point is a clear direction. Your brand values affect messaging considerations and design preferences for your logo, making it so much easier to work with designers, copywriters, strategists and internal teams. Here’s some questions to consider.