Design Top Tips

Explore quick tips and advice on design including branding and fonts to social media, book design, publishing and website design

Fonts, Design career Berenice Howard-Smith Fonts, Design career Berenice Howard-Smith

How do I know what fonts to use?

Fonts must be evaluated against the rest of your content and there are some easy questions to help you, the sort that I would ask you and, if you need support, detangle with you to get the perfect font for your brand, book, website or social media. Read on to get the secret ingredients!

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Print Design, Fonts, Working with Hello Lovely Berenice Howard-Smith Print Design, Fonts, Working with Hello Lovely Berenice Howard-Smith

Eco-fonts, graphic design and eco-friendly practice

Designers can do a lot to help with the climate emergency. We can use our talents to create awareness or translate data to accessible facts, alongside speed and efficiency which reduces power. Designers with knowledge of ethical supply chains can advise our clients on buying choices, reducing proof stages, agile practice and waste (particularly true when it comes to branded plastic consumables).

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What to do when fonts are retire

Earlier this summer, Carter and Cone and David Berlow’s Font Bureau removed all their fonts from the Adobe Font library. In March, House Industries also retired their fonts. Carter and Cone’s decision took away 50 families or 700 fonts. This isn’t uncommon, not all business relationships are endless, but it has an impact on creative work.

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Fonts Berenice Howard-Smith Fonts Berenice Howard-Smith

Type and font resources for all

There are lots of sites on the web that offer advice on fonts. Here’s my list of some of the best resources including books, blogs and learning tools. This page will be updated.

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Fonts, Social Media Design Berenice Howard-Smith Fonts, Social Media Design Berenice Howard-Smith

Type tips for social media marketing

Do you remember MySpace and the crazy font options? Some scary stuff appeared on screens written in Comic Sans bright green, so much so, that social media platforms limit the options. Whilst it makes for a clean interface, it doesn’t help with strengthening brands. So how do you stay on brand and not go font crazy?

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