I was talking to a copywriter client last week about his website, which we are in the process of creating, and he happened to say hard it was writing his own words. I hear this a lot and it’s the same for me with my promotional work and this website. When you go public it’s scary isn’t it?

Brand consistency is about making sure your values, ideas, and identity are showcased in a uniform way so that they are clear. This makes our brand easily recognisable to clients which helps them to engage with your business. This post explains why guidelines can save you time, create inclusion and engagement.

I believe in having systems for everything, and this is my branding design process explained. It’s helpful for clients and any creatives who are curious about workflow.

This Tips and Tricks post explains the difference between RGB (Red, Green, and Blue) and CMYK Cyan, Magenta, Yellow, and Key, and when each is used. I also offer advice on when you may want to use Pantone colours and why you may want to avoid them.

This Tips and Tricks post discusses my image research services and advice on bespoke photography, licensing and copyright, model release, free image resources, paid image resources, search terms and good practice.

The starting point is a clear direction. Your brand values affect messaging considerations and design preferences for your logo, making it so much easier to work with designers, copywriters, strategists and internal teams. Here’s some questions to consider.

Earlier this summer, Carter and Cone and David Berlow’s Font Bureau removed all their fonts from the Adobe Font library. In March, House Industries also retired their fonts. Carter and Cone’s decision took away 50 families or 700 fonts. This isn’t uncommon, not all business relationships are endless, but it has an impact on creative work.

Have you ever wondered what file type works best on which platform and why? Maybe a file ending .AI has arrived in your emails and you can’t open it? And why can’t you use a TIFF on a website? Here’s a guide on what to use and where.