Design Top Tips

Explore quick tips and advice on design including branding and fonts to social media, book design, publishing and website design

Does perfection really matter?

I was talking to a copywriter client last week about his website, which we are in the process of creating, and he happened to say hard it was writing his own words. I hear this a lot and it’s the same for me with my promotional work and this website. When you go public it’s scary isn’t it?

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Building trust with design consistency

Brand consistency is about making sure your values, ideas, and identity are showcased in a uniform way so that they are clear. This makes our brand easily recognisable to clients which helps them to engage with your business. This post explains why guidelines can save you time, create inclusion and engagement.

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Copyright and licensing for design and illustration

Copyright and licensing of original design and illustration work is complex. There's no one size that fits all when it comes to pricing. What works for one creative may not work for another. Illegal use of images leads to distrust but when an agreement is done well then the rewards are great. The client receives something original and the creative is paid fairly; both can take pride in the outcome. This is a brief run down of common terms and licence maths. Yes, maths!

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How to add annotations and comments to a PDF

Using comments and annotations to digitally mark up a PDF helps to reduce miscommunication, typos, errors. It speeds up the revision process. When you mark onto a PDF, I receive an automatically generated checklist of your requested changes to help me keep track of what is required - all in one place! Here’s how to do it plus links to videos.

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