A blog post on how to use print finishes and effective design to make your customers feel valued with touchy-feely printed delights (I called it this because beautifully crafted keepsakes are and there wasn’t a better word then, or now!)

This Tips and Tricks post discusses my image research services and advice on bespoke photography, licensing and copyright, model release, free image resources, paid image resources, search terms and good practice.

The starting point is a clear direction. Your brand values affect messaging considerations and design preferences for your logo, making it so much easier to work with designers, copywriters, strategists and internal teams. Here’s some questions to consider.

Earlier this summer, Carter and Cone and David Berlow’s Font Bureau removed all their fonts from the Adobe Font library. In March, House Industries also retired their fonts. Carter and Cone’s decision took away 50 families or 700 fonts. This isn’t uncommon, not all business relationships are endless, but it has an impact on creative work.

Have you ever wondered what file type works best on which platform and why? Maybe a file ending .AI has arrived in your emails and you can’t open it? And why can’t you use a TIFF on a website? Here’s a guide on what to use and where.

I am delighted to be nominated as a finalist in the Digital Role Model of the Year, Digital Community Leader of the Year, and one of the 40 Digital Women to Watch.

Many people can struggle to find the budget for design. Posts that start with ‘I’m new, I haven’t got much money and I need a designer. Can I trade skills/do I go to a low cost site/competition or pitch site/do you know a cheap designer/can you work for exposure or haggle?’ concern me as it not only devalues design, it could also end up a false economy. Here’s a better way.

How you direct the question and handle the responses matters. How you feel about it matters too. After all, this is putting your brief to your designer to the test. How well do you know your clients?