Have you seen those nifty slides which are appearing all over LinkedIn? If you head over to Canva, pop in some text into a Instagram post template, export to a PDF - job done. Sort of. This post is a carousel with tips on how to design one so you can avoid the most common mistakes.

Brand consistency is about making sure your values, ideas, and identity are showcased in a uniform way so that they are clear. This makes our brand easily recognisable to clients which helps them to engage with your business. This post explains why guidelines can save you time, create inclusion and engagement.

Launching new website or a rebrand is exciting and a bit overwhelming too. Here’s some tips from me on how to create some interest around the reveal to help you get noticed.

How you direct the question and handle the responses matters. How you feel about it matters too. After all, this is putting your brief to your designer to the test. How well do you know your clients?

Do you remember MySpace and the crazy font options? Some scary stuff appeared on screens written in Comic Sans bright green, so much so, that social media platforms limit the options. Whilst it makes for a clean interface, it doesn’t help with strengthening brands. So how do you stay on brand and not go font crazy?