Eager to crack open an image editing programme and get working on an image ready for Insta? Hang on a sec! Here’s a few points to consider before you do …

I was reading a post on a forum last week that asked about employing a formatter and it’s inspired these words as I felt it might be useful to untangle the language and roles. I also tested out Vellum to explore what apps offer and compared this to my bespoke skills. This post walks you though the Hello Lovely book page design process, explains what software I use, why and the stages, plus who to involve, what they do and why you may need them. The post covers print and ebook design across fiction and non-fiction.

There are lots of sites on the web that offer advice on fonts. Here’s my list of some of the best resources including books, blogs and learning tools. This page will be updated.

How you direct the question and handle the responses matters. How you feel about it matters too. After all, this is putting your brief to your designer to the test. How well do you know your clients?