Copyright and licensing of original design and illustration work is complex. There's no one size that fits all when it comes to pricing. What works for one creative may not work for another. Illegal use of images leads to distrust but when an agreement is done well then the rewards are great. The client receives something original and the creative is paid fairly; both can take pride in the outcome. This is a brief run down of common terms and licence maths. Yes, maths!

This Tips and Tricks post discusses my image research services and advice on bespoke photography, licensing and copyright, model release, free image resources, paid image resources, search terms and good practice.

How you direct the question and handle the responses matters. How you feel about it matters too. After all, this is putting your brief to your designer to the test. How well do you know your clients?