Brand consistency is about making sure your values, ideas, and identity are showcased in a uniform way so that they are clear. This makes our brand easily recognisable to clients which helps them to engage with your business. This post explains why guidelines can save you time, create inclusion and engagement.

I believe in having systems for everything, and this is my branding design process explained. It’s helpful for clients and any creatives who are curious about workflow.

The starting point is a clear direction. Your brand values affect messaging considerations and design preferences for your logo, making it so much easier to work with designers, copywriters, strategists and internal teams. Here’s some questions to consider.

How you direct the question and handle the responses matters. How you feel about it matters too. After all, this is putting your brief to your designer to the test. How well do you know your clients?

Do you remember MySpace and the crazy font options? Some scary stuff appeared on screens written in Comic Sans bright green, so much so, that social media platforms limit the options. Whilst it makes for a clean interface, it doesn’t help with strengthening brands. So how do you stay on brand and not go font crazy?