Ebook Lead Magnet
Useful lead magnets that are easy to use are a great way to capture client interest and create sales. Gregory is a talented speaker and uses videography extensively in his work and was keen to share his expertise. He approached me to work on a design that featured interactive content and imagery captured from events.
PROJECT DETAILS
INTERIOR PAGE DESIGN
COVER DESIGN
PROOF CORRECTIONS
INTERACTIVE CONTENT
USING ADOBE CREATIVE CLOUD
“Berenice did a wonderful job listening and responding to my design requirements and feedback through itterations and hopping onto a video call to walk through some of my requested feedback. The final product was delivered as I expected. I would be pleased to have the occasion to collaborate with her again in the future ”
What Hello Lovely Design and Co did
Stage one
A sample design was created to see how the text flowed using design that inspired Gregory. We settled on a portrait design that worked best with the text flow, so that each section had a neat page break.I marked out spaces where images could sit and made suggestions on the type of content this could be.
Bespoke design means branding fonts and colours can be placed in the document to show a consistent look. I use Adobe Indesign’s tools to adjust the text for neatness and add interactivity. Adobe’s products can embed many file types, from hyperlinks to videos, and the entire piece can be published online with its own unique link.
Stage two
Images are flowed in. These were taken from a library of photos taken by Gregory and his team. We played around with fit and best ways to work the text to get a good page balance.
Stage three
There are a couple of rounds of proof corrections and adjusting words, and the glossary was adjusted to be in alphabetical order.
Stage four
Is adding the interactive content so the readers can download the file, look at the videos, and head straight to Gregory’s website.
The result
It’s a great booklet with 26 pages of useful content. I know several speakers who’ll be interested in this. I love that the design uses Gregory’s branding colours and his fonts, so it’s a seamless integration and shows investment in design and, therefore, his clients.
work with me
LET'S CONNECT